This assessment will cover following questions:
- Apple is known as top hardware and software company engaged in producing a range of personal computer, iPods. What roles and function does market economy and government play in Apple?
- How trading with different countries is beneficial for the company?
- Explain the increasing influence of the European Union on the business?
INTRODUCTION
Business Environment symbolizes the major external and internal factors of a particular organization and the impact of these factors on the operation capacity and strategies of the organization (Prajogo, 2016). AppleInc. has been ruling consumer electronic marketing since the year 1977 when it was first established. This multinational company is headquartered in California and deals with electronics, software, and other online services. The current report will analyze the internal and external environment in which the company operates and the various strategies that need to formulate based on the impact of these internal and external analyses. The report will also analyze the various forces in microeconomics such as demand and supply and the different microeconomics concepts will be analyzed and evaluated in this report. Lastly, based on the analysis of different facts, a conclusion summarising the findings of the report will also be presented at the end of the report.