This assessment will cover following questions:
- Apple is the biggest technology company in terms of revenue and is standing at position four among the personal computer vendors. How does Apple audit their internal and external environment?
- Explain the micro economic environment that is existing in Apple?
- What concepts and models can be used to study the existing environment of company?
INTRODUCTION
A contemporary business environment means a business environment that has a hugely competitive market and that changes in a very fast way. For standing against this challenging environment businesses must have to develop a ability to achieve the fast response of the environment. Organisation's operating situation is influenced by the internal and external factors of business environment. Business environment involves various elements such as its owner and competition, suppliers and clients, government and laws activities, economic and social trends and technology improvements. Apple is a well known mobile company in the United Kingdom. It is an American multinational company. Apple headquartered in California, Cupertino. The Apple organisation develops, sells and designs computer software, online services and electronics. This report will include the factors of the internal environment and external environment of Apple mobile phone company. This report will also highlight the role of government in the market economy functions and the economic environment in which the mobile business operation in the UK. This report will also state about the benefits of trade when countries trade together and how the British business influenced by the developing effects of the European union.