Introduction
Managing communication is the most important task for an organization as it keeps workforce informed regarding work to be done and other related aspects. It serves as the basis of integration among human resources and support them to work with higher level of motivation. Present report is based on scenario of opening a shop which deals in selling high quality food. For this purpose, Germany has been selected a potential market for start up of the business. In this regard, information and knowledge need has been understood by focusing upon internal and external sources of information along with range of decisions to be taken. Furthermore, strategies to increase personal network for the purpose of widening the involvement int eh decision making process, are also created. In addition to this, communication process is development by covering the role of leaders and focusing upon existing processes of communication. Moreover, appropriate strategies are applied for improving the system related to knowledge and information.