INTRODUCTION
Digital technology has created revolution in business world with innovative technological tools. It offers an easy way of managing business activities which help in smooth management of all services. The tools provide digital edge to business for creating value of products and services as well as for managing profits (Warschauer and Matuchniak, 2010). There are several digital tools used by enterprises across the globe to make systematic management of organisational functions like cloud computing, social media marketing, face prima, etc. Thus, research will be focused on analysing implications of social media advertising as it is the most effective promotional tool which is used by marketing team for online promotion.