Introduction
Most aspects of any business depend on successful marketing strategies. Marketing communications are the messages and related media used to communicate with a market. In this report, the Burberry group is chosen to explain marketing communications. The company is the leading British luxury brand globally, operating in the fashion industry. It is a public sector company and headquarters in London, England, UK. Different products of the firm are ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics.