Marketing Principles

Introduction to Marketing Principles

In modern era rationality among consumers have increased significantly. This in turn affected their preferences and demand pattern. Increasing competition and presence of specific preference among consumers lead to development of various marketing concepts. In order to achieve success in present scenario; the business units are required to plan promotion of its products (McDonald, 2012). It is by creation of positive brand image and increasing consumer preferences that the business unit is able to gain significant market share. In order to demonstrate manner in which marketing principles are adopted in the organization; the strategies for Sony corporation is taken into consideration. The business unit is headquartered in Tokyo, Japan with its presence in major parts across the world. The report provide a deep understanding of ways in which new product is developed and promoted within the organization.