INTRODUCTION
Innovation refers to the process where something new is created or value addition is done to existing products or processes so as to suit the needs and demands of consumers and market. It is essential for every enterprise to come up with innovative products and processes at regular intervals so as to sustain in market for a long duration of time (Grandori, 2012). This report is based upon Greggs Plc. which is the largest bakery chain of United Kingdom. This entity specialises in savoury products like sausage rolls, bakes, sandwich as well as sweet products such as vanilla slices and doughnuts. This report gains an insight into the overview of organisational innovation history. Also, this report explores the existing performance of company in relation to engaging innovative practices in daily operations. Along with this, the capabilities of company to bring about innovative products by engaging in practices that foster the growth of innovation in company are ascertained.