Operation and Supply Chain Management

The present report is based on business activities of Manufacturing industry as Automotive company as Bentley Motors Limited and this is British manufacture and marketer of the Luxury cars and SUVs. It is entity that is the subsidiary of the Volkswagen group since 1998.

Furthermore, report will cover the activities as to review the operations and supply chain management with help of theories to Managing quality and to undertake product design. However, study will provide solution of operation management to bring the effective operations.

Main Body

Two selected areas of operation and supply chain management

Operation management is termed out as administration of business practice that helps to create the highest level of efficiency possible within the enterprise. This is terms that is mainly concerned with conversion of raw material and labor; into good and services as efficiently as possible to maximise the profit of the enterprise. However, the process of operation planning is mainly concerned with the procedure as planning, organising and supervising process to make the crucial improvement for the higher profitability (Ivanov, Dolgui and Sokolov, 2019).

On the other hand, supply chain management can be termed out as centralized management of the flow of good and services that is inclusive of the process as transforming raw materials into final commodities. In addition to this, it is defined as integration of the supply chain activities that helps to improve supply chain relationship in order to gain competitive advancement.

The two main areas that is mainly concerned in this report as product design and managing quality. Therefore, product design termed out as to bring the innovation within the existing commodities of the enterprise so that working of the enterprise can be positively developed and enhanced.;

On the other hand, the another area for the brining up the improvement is as quality management as this aids to bring out the productive results that helps to enhance the organisation productivity. With help of bringing quality within the commodities; helps to bring improvement in the supply chain relationship and this can also be beneficial in terms to gain the competitive advancement (Tse, Zhang and Fernandes, 2019).

Henceforth, the managing quality and product design both are the areas that need major focus by the managers of Bentley Motors.

Application of theories and techniques that must be applied

Operation and supply chain management are the two core areas that aids to bring stimulate business function and also helps to streamline business activities. With help of it, the all things within the organisation can be carried out effectively (Copacino, 2019). Thus, the areas as quality management and product design that need to be improved with use of techniques as-

Total quality management-

As per the view of ;Kusi-Sarpong, Gupta and Sarkis, (2019) stated that TQM approach that can be use by the enterprise to bring improvement within the internal processes and also allows to enhance the customer satisfaction. This is needs to be properly implemented to manage the quality within the enterprise. It is one of the effective techniques as this leads to decreased in cost in relation to corrective and preventive maintenance and also helps to improve overall performance of the enterprise. This also allows to keep the customer happy and aids to enhance the customer retention rate. In addition to it, this defined as approach that seeks to improve the quality and performance that aids to meet out and also exceeds the customer expectation. This is one of the effective approach that aids to bring stability in business functions. Effective TQM helps to streamlines business working effectively and smoothly. This also support to bring competitive advancement to the enterprise.

Total quality management defines the culture, organisation and attitude of the enterprise that aids to striving to produce the high quality commodities and services that helps to meet out the customer expectation. The TQM has become the term that is associated as holistic management approach to undertake the business processes with aim of obtaining efficiency and customer satisfaction. TQM is defined as approach that mainly involves in improving quality and performance of the commodities and services of the firm. Henceforth, the main motive is to create the customer satisfaction and full fills their expectations level.

The purpose of this essay;is to how Bentley undertake the analysis of the effectiveness of the Total quality management in auto-mobile industry. Henceforth, the quality of the product or service plays the crucial role within the current business environment. Total quality is the philosophy that is very attractive to provide guidance to each activity within the business. In order to cope up with it, the quoted enterprise is taking initiatives to develop and sustain the culture of continuous improvement with help of full filling the customer satisfaction by providing commodities at the low cost (Mangla, Sharma and Xu, 2019). The main aim of this entity is to provide the best product and service at the minimal price in order to cope up with the current competitive business environment. In addition to it, the Total Quality Management can be defined as business approach to improve the efficiency, competitiveness and elasticity of the enterprise and that is beneficial for all the stakeholder of the enterprise.

The customer of Bentley are price sensitive but they also expect to have value for money, larger firms are able to gain economies of scale and they become able to deliver the low price commodities to the market. Thus, the cost of quality can be considered as an additional cost but in the present the cost of quality has taken the major role for the commodity costing. Additionally, the application of the Total quality management has shown its importance within the service industries to improve the quality of service and customer satisfaction level as this resulted into enhancement in competitive advancement. Within the UK, the service auto-mobile industry has represented the dynamic and important sector and this also occupies the major part of the economy. Additionally, rapid development of the new levels of service capabilities can proved to be the best solutions to deliver the high value added services to satisfy the need of customer within the UK auto-mobile industry. Therefore, this entity has also used Kamikaze method of continuous improvement and this act as the winning strategy.

Henceforth, it can be stated that Bentley Total quality of the management is mainly relate about to managing the quality of work and this also allows to reduce the service cost. Thus, effective application of the TQM will help the Quoted entity to undertake the development within the business plan by adding value to customers.

House of Quality-

According to the view of Kouvelis, Wu and Xiao, (2019) ;stated that House of quality termed out as the process for product development that is mainly inspired by the customer desires for the commodities or process development. It is the tool that has the capabilities and resources of the enterprise that seeks to meet out the desired needs. In addition to it, this is defined as approach that is inclusive of listening to customers, translating their desires into the written plan and this also prioritize the steps of execution that is based on the needs and requirement of the customers. Additionally, Bentley must have the use of this approach as this aids to bring significant changes within the existing commodities. Therefore, the House of Quality defined as process that called out as Quality, Function and Development. It is one of the effective term that represents the focus of the function and execution of the quality plan and this also helps to undertake the application for the deployment of that plan (AteÅŸ, 2019). In addition to it, this is defined as planning process for the commodities and services that starts with the voice of the customer. It is term that enables the people to think together. In the present era, the auto-mobile company is continual evolving and this can have huge impact on the working of the enterprise. This is defined as technique in which customer translate what customer needs to undertake the changes in product and services that can aids to satisfy their need. In the present era, the technological advancement are continually enhancing so there is huge need to undertake those approach that can aid to analyse the trends and needs of customers within the market.

As per the view of ;Zijm, Klumpp and Heragu, (2019) stated that Quality Function and Deployment are termed out as the house of quality that can be used for consumer commodities to undertake the investigation and to manage the design trade off. This is also defined as technique that is involves about studying customer requirements. In addition to it, customer requirement can be in the form of marketing survey that can be targeted towards the certain marketing groups. Thus, Bentley must use this approach as the primary purpose of QFD & House of quality are as-

• Understand customer desires- It is model that is very effective in terms to identify the need of customers to build their product and process. By understanding the customer, entity can able to bring the development within the commodities.
• Understand customer priorities- This is crucial to identify the priorities of the customers so that needs of the customer can be analysed in well and effective manner. With help of knowing their priorities the change within the existing commodities can be done as per the current trends of market.
• Departmental Buy in- It is the process that aids to create the plan that address the all true priorities on which department gets agree.
• Allocate resource- It aids to develop the physical products or creates the process for the customer; and resource that are needed to done effectively. Thus, firm needs to arrange the resource as per the need of customers so that they can able to undertake the business functions in well and appropriate manner.

Potential areas of improvement that need to be reviewed critically

This is crucial that business has to improve its performance to bring out the competitive advancement. Thus, suggestive measures can be given with the use of Triple bottom theory by incorporating economic, environment and social factor. Therefore, its defined in the following manner as are-

Triple Bottom theory-

This is defined as framework that recommend that firm commit to focus on social and environment concern to undertake the effective business functions within enterprise. Therefore, these are given in following manner as are-

• Social sustainability- It is defined as measure in human capital that is inclusive of the position within the local society.; Therefore, the social bottom line has enhanced the fair and beneficial practices with the use of the corporate community involvement. This approach must be undertake as this helps to implement fair standards by implementing the corporate social responsibility.
• Environmental sustainability- This approach also define the impact on the environment of the natural resources that uses by the firm. It must be implement as this allows to control the environmental bottom line by managing, monitoring and reporting the consumption of waste and emission (Mangla, Sharma and Xu, 2019). This works for department of EHS with the use of most sustainable business model that help in waste reduction and green policies corporate wide values at the all levels of management.
• Economic sustainability- It is that line approach that can aids to strengthen the economy as part that will continue to succeed in the future that contributes overall health of its support network and community. In addition to it, business must be aware of the traditional profits. Thus, economic stability aids to undertake business condition in better mode. It supports to assist local suppliers that stay in business and innovate.

Henceforth, this can be stated that Triple Bottom theory approach helps to understand the its position within the current economy and this has ability to survive in the future. All are these factor helps to determine in the business successfully and also generates the long term profitability.

CONCLUSION

From the above report it can be aforementioned that operation and supply chain management plays the crucial role in terms to bring the quality result within the enterprise. These both are the crucial to undertake the effective operations and also allows to enhance competitive advancement. The present study has covered the activities of Bentley Motors, it is manufacturing industry that is engaged in manufacturing of auto-mobile products.

Furthermore, report has focused on the activities as to undertake critical; review the operations and supply chain management with help of theories to Managing quality and to undertake product design. However, study has also provide solution of the operation management to bring the effective operations with use of Triple bottom theory. Lastly, recommendation has been given on the bring improvement in operation and supply chain activities of the enterprise.

Also Read -Effective Management Structure in an Organisation

RECOMMENDATION

To manage the operational, supply chain management activities of the enterprise, the suggestive measures to improve the performance of enterprise are defined in following manner as are-

• The entity should use an effective customer assistance approach to timely assist the customers. It helps to facilitate a better relationship with customers so that things the needs and wants of the customer can be analysed. The quoted firm must know the golder rule of customer services is that treat the customer as any business owner want to be treated. Thus, it aids to create a better relationship with the entity.
• Bentley should hire the skilled labour workforce so that they have creative and innovative approach to streamlining the business functions and develop the product design. This can be one of the effective ways to produce better and more attractive features and also supports modifying the existing commodities.
• Innovation in the automobile industry plays a crucial role to undertake the business activities systematically. Recycling the production of the carbon-dioxide, emissions and other environmental concerns are the main agenda of automobile manufacturers. This helps to undertake the business conditions effectively and efficiently.
• This entity must take initiatives to apply approaches as TQM and house of quality to facilitate the quality management and effective product development. These both techniques helps to shape the business in innovative manner and also bring flexibility in the working conditions. With help of application of it, brand image of the firm can be sustained and enhanced.To get more details about online assignment help ask our experts.

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