Question : This assessment will cover following questions: Provide the in-depth understanding of the background of the Boots organisation. Boots which is one of the largest retailer of UK and Ireland. Generate statement of purpose and statement of problems. Summarise your findings and propose the dissertation structure. Answer : Organization Selected : Boots INTRODUCTION 1.1 Background to the Research Consumer buying behaviour is defined as action which are taken by the consumer before taking any decision related with buying any product or service. Consumer buying behaviour is the study of individual, group and organisation in terms of activities those are associated with purchasing of any sort of product and services. Consumer buying process is the process in which study is enumerated in terms of how people may react regarding their business offerings. Advertisement is related with providing such information by which consumers can be influenced and at the same time they can take positive decisions (Martins and et. al., 2019). The major objective of advertisement is to provide awareness within individual so that they can come to know regarding business offerings and take positive decisions as well. Thus, advertisement plays an important role in influencing the consumer buying behaviour by creating desire to purchase the products, grabbing their attention and also arousing their interest towards the products and services. Advertisement helps in increasing the profitability and sale of business by providing information to potential customers related to the brand and products. The current research report is based on the role of advertisements on consumer buying behaviour with health and beauty retail industry of UK. This is stated that the role of advertisement in consumer buying behaviour is seem to be positive as customers are able to recognise the characteristics for the products and accordingly they can judge that whether the same is suitable to meet their needs or not. This way it can be said that within any industry advertisement is showing prominent role in acquiring success and attracting new range of customers. 1.2 Organisational Background The current research report is executed on Boots which is one of the largest retailer of UK and Ireland. The organisation is having 2200 shops across the UK and Ireland in which they are considered as one of the biggest health and beauty organisation. The organisation is highly dedicated to manage needs of their customers and to meet the same there are different methods and innovation which are continuously introduced by the organisation. The major purpose of Boots is to improve health of their customers so that the company is associated with providing sustainable products to their customers. The company is headquartered in Nottingham, UK and was founded in the year of 1849. The company is the leading retailer of health and beauty in which the company is also considered as the biggest manufacturer as well. 1.3 Significance of the Problem Advertisement within an organisation plays essential role in terms of managing market image and delivering best quality within business offerings to the customers. This is stated that with the help of advertisements the organisation can reach out to mass people and increase their customer base. Customers are considered as asset for the organisation as whole the working and methods of the organisation are wholly dependent over their customers (Liu and et. al., 2020). The issue which can be faced by the organisation is related with not retaining existing customers and attracting the new one. In this process advertisement is the boon for the organisation in which this would be helpful in conveying characteristic to their UPTO50% Avail The Benefit Today! To View this & another 50000+ free Enter Email Submit
INTRODUCTION Branding is marketing process where firms tries to differentiate its company with other competitor by using unique name, logo sign and symbols to enhances its sales and profitability. This report explains about brand management of Apple that helps it in gaining competitive market
INTRODUCTION Foreign Direct Investment can be referred to as investment which is made in terms of a controlling ownership in one nation by a company based in another nation. This is distinct from a foreign portfolio investment when seen from the point of view of notion of direct control. Besides
INTRODUCTION Marks and Spencer (M&S) is a major retail brand based in U.K. It is established by Michael Marks and Thomas Spencer in 1884 . The companies headquarter is located in Westminster, London .M&S has a specific specialization dealing in high quality clothing , home products and
INTRODUCTION Brand management is a activity which involves planning, implementation and controlling of various marketing programmes. It leads to analysis of planning regarding how a brand will be introduced in the market. A good marketing management leads to influence targeted consumers regarding
INTRODUCTION Marketing is the main term which is used by an individual and business concern for the purpose of influencing and attracting the number of people that supports to increase organizational sales. This refers to activities a company undertakes to promote the bullying and selling of
Executive Summary In the report the strategy which is being used by Coca Cola for internationalization will be discussed. Coca Cola has been deemed as the world’s number one soft drink. It has been analyzed that company is going to expand their market in Malaysia. In this firm is making use of
INTRODUCTION Marketing is a crucial activity for all business types. As the concept includes a countless number of activities it comes along with various issues too (Kotler and et.al., 2017). The fashion industry has a great number of companies dealing in it and delivering various quality of
INTRODUCTION Strategic Marketing is a process that effectively separates themselves from their rivals through the company's strength as well as weaknesses. So that company provides consistently better brand value to their customers as compared to their rivals. The report also focuses on how
INTRODUCTION Marketing refers to the process for developing relationship with customers and satisfying customers. This is totally customer oriented approach. This includes the advertisement, selling and delivering products and services to the people. As main goal of marketing concept is to meet
INTRODUCTION Taking in reference with marketing, it is not just a significant part of the success of the business rather it is a business itself. Everything else in the business is dependent on the marketing. It is right saying that no sales no company. As per Philip Kotler, marketing management