INTRODUCTION Branding is marketing process where firms tries to differentiate its company with other competitor by using unique name, logo sign and symbols to enhances its sales and profitability. This report explains about brand management of Apple that helps it in gaining competitive market
INTRODUCTION Foreign Direct Investment can be referred to as investment which is made in terms of a controlling ownership in one nation by a company based in another nation. This is distinct from a foreign portfolio investment when seen from the point of view of notion of direct control. Besides
INTRODUCTION Marks and Spencer (M&S) is a major retail brand based in U.K. It is established by Michael Marks and Thomas Spencer in 1884 . The companies headquarter is located in Westminster, London .M&S has a specific specialization dealing in high quality clothing , home products and
INTRODUCTION Brand management is a activity which involves planning, implementation and controlling of various marketing programmes. It leads to analysis of planning regarding how a brand will be introduced in the market. A good marketing management leads to influence targeted consumers regarding
INTRODUCTION 1.1 Background to the Research Consumer buying behaviour is defined as action which are taken by the consumer before taking any decision related with buying any product or service. Consumer buying behaviour is the study of individual, group and organisation in terms of activities
INTRODUCTION Marketing is the main term which is used by an individual and business concern for the purpose of influencing and attracting the number of people that supports to increase organizational sales. This refers to activities a company undertakes to promote the bullying and selling of
Executive Summary In the report the strategy which is being used by Coca Cola for internationalization will be discussed. Coca Cola has been deemed as the world’s number one soft drink. It has been analyzed that company is going to expand their market in Malaysia. In this firm is making use of
INTRODUCTION Marketing is a crucial activity for all business types. As the concept includes a countless number of activities it comes along with various issues too (Kotler and et.al., 2017). The fashion industry has a great number of companies dealing in it and delivering various quality of
INTRODUCTION Strategic Marketing is a process that effectively separates themselves from their rivals through the company's strength as well as weaknesses. So that company provides consistently better brand value to their customers as compared to their rivals. The report also focuses on how
INTRODUCTION Marketing refers to the process for developing relationship with customers and satisfying customers. This is totally customer oriented approach. This includes the advertisement, selling and delivering products and services to the people. As main goal of marketing concept is to meet